Reference
MUFFIN
SK energy Car Care Platform
MUFFIN can compare and select prices of location-based gas station in real time based on my vehicle information, support user convenience by applying advanced reservation payment and wayfinding, and analyze vehicle fueling patterns and build a mobility platform and O2O (ONLINE TO OFFLINE) service with a mobile reservation and simple payment system in connection with the features by being affiliated with offline carefully selected partners to promote service utilization.
Total
Car Care
Platform
SK Energy has a business background in continuously expanding the Muffin membership service so that SK gas station customers can experience the brand and feel satisfaction, based on its core competitiveness as the No. 1 in the industry.
Muffin is an O2O (Online to Offline) service, and the essential business core was fueling and gas charging membership, but expanded to general car wash, early morning car wash, parking, and vehicle management, and the final business goal is to become a total car care platform.
Mission
User refueling
Register pattern
Brand Typography And
Color Guide
Moebius Korea
Jost(numbers, specila, characters)
Primary Color
Secoundary Color
Point Color
Brand Illustrated
It is designed for more intimate and clear usability with a consistent look and feel of illustration such as call-out car wash, automatic car wash, hand car wash, and car wash service at dawn.
Brand Iconography
Depth 1.
Start The
Muffin App
With Muffin membership, such as simple fueling/recharging, automatic car wash, call-out car wash, and various coupons and benefits,
friendly interactions and illustrations from a consistent point of view maximize intimacy.
Login And Membership
Process
Main screens of
deployment
Services derived from the process of building an integrated vehicle management platform contain a consistent look and fill and maintain identity in consideration of compatibility.
