Reference
LOTTE CINEMA
ONLINE RESERVATION SYSTEM
Renovating Lotte Cinema focuses on improving the reservation payment process, which is a key feature, to instill a positive experience throughout using the service. By reinforcing active customer participation services by redesigning various movie content, we will become a source of movie success and virality and evolve into a cultural platform that focuses on customers' lifestyles in connection with its own OTT service, 'SEECHU'.
Happy
Memories,
Lotte Cinema
The film industry, which has become competitive due to the market entry and growth of OTT operators, also has a business background that requires digital transformation.
The most notable feature of this reorganization is the improvement of the reservation process, strengthening of personalized service, and establishment of a differentiated online reservation system through OTT service linkage.
Mission
Design Keyword
Easy
UI & UX
It provides UI & UX that considers easy and fast usability throughout user flow, enhancing usability based on Thumb Zone to search for reservation, Baro Ticket based on mobile sensors.
Attractive
Tone & Manner
Making movie content look attractive, such as Dark Mode that which feels like a movie theater and use of movie clips that stimulate users' curiosity.
Connect
Communication & Interaction
Deliver a pleasant experience throughout use of the brand through positive communication and witty interactions.
Brand typography
Noto Sans CJK KR
Roboto
Color guide
Brand Iconography
Designed to be as simple and clear as possible
Combining background color and image that can best expose content of a movie so that users can easily recognize it more clearly.
By applying a concise and simple Card UI, you can clearly understand and access the content through a single color and pointed object that is easy to recognize.
Design to deliver clear information through use of simple and concise illustration elements
Through usability-based UI configuration, UI design has been carried out so that users can more easily find and access the information they want.
Expansion
Lotte Cinema's consistent look and feel, UI, and UX on PC and mobile have been implemented to provide the same Lotte Cinema user experience anywhere.
Lottecinema
App Main Page
Login And Membership
Process
