Reference
CHICOR.COM
DIGITAL COMMERCE PROJECT
CHICOR is a beauty specialty store brand with beauty collections carefully selected by Shinsegae Department Store with good taste.
Shinsegae
Beauty
Specialty Store
Where everything about beauty is located, where various brands and stories coexist, CHICOR is a mecca for cosmetics fan, and provides customers’ own make-over space. By opening a new digital commerce channel in 2020, in order to realize the brand's goal digitally, we apply it in various ways throughout the brand by maximizing hyper-personality and product purchase connectivity through curation at all experience points of the MZ generation, the main target customer.
Mission
Design Keyword
Design Essence
- Typography
- Shinsegae Department Store’s exclusive typeface Shinsegae Banburi, produced based on the spirit of modern heritage, was converted into a web font and applied digitally for the first time, giving Shinsegae beauty select shop CHICOR an elegant and understated identity.
Shinsegae Banburi
Jost (numbers, price)
HarrieDisplay
- Color
- Based on the Black and White color match to focus on the image of the product, we focus on clear information delivery, and maintain CHICOR's communication tone and manner by applying Gradient, which is the identity of CHICOR, as a high label point color.
Primary Brand Colors
Primary Brand Gradient Colors
Font Color
Iconography
The icon maintains a chic and concise shape while being restrained based on the brand logotype.
Skin test for
Beauty curation
As a beauty curator, CHICOR informs the user of his/her skin tone and skin type through a questionnaire, and exposes beauty products suitable for the type in various ways throughout the user flow.
Login and
Membership
Provides On/Off Linked Membership Services.
Main screens of
deployment
It is full of overseas beauty brands reminiscent of a dream dressing table, and sensuous and trendy sensibility is realized.
